Padded Feet

Growing Health & Wellness Brands

PaddedFeet Marketing - Your partners in navigating the health & wellness market from product launches and targeted marketing to driving sustainable growth.

Free Consultation

PaddedFeet Marketing

How we help you grow.

With You Every Step of the Journey

Commercialise & Connect

We help you navigate the healthcare ecosystem, align with regulatory needs, and connect through our global network to achieve product-market fit.

Launch & Growth Marketing

Our targeted go-to-market strategies and clear brand positioning ensure your message resonates and drives measurable impact.

Digital Transformation

We harness AI, data, and automation to modernise your marketing, personalise engagement, and scale your growth efficiently.

Experience Creative Freedom

Who we help.

Through deep industry knowledge and connections, we help human & animal health & wellness businesses grow with strategic commercialisation and targeted marketing.

MedTech & HealthTech start / scale ups

Alternative Health & Wellbeing Products & Services

Medical Practices & Allied Health Practices

Vet Practices & Specialist Vet Services & Online Vet Platforms

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Experience Creative Freedom

Our Services to Help You Grow

Whether you need full marketing end-to-end support or just one element of our service, we offer flexible ways to work together — tailored to your needs and team capacity.

Done With You

Done For You

Hybrid Model

We craft the strategy and guide your team through execution. This collaborative model is ideal if you want to upskill your internal team while driving results in real time.

No team? No time? No problem. We manage the entire project from strategy through execution — acting as your full-service marketing partner, so you can stay focused on the bigger picture.

Need something in between? We can manage key elements while supporting your team on others. It’s a flexible, custom-fit approach that blends strategic leadership with in-house collaboration.

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Our 5-Stage Marketing Process

Framework for Growth.

Discovery Workshop

We kick things off with a deep dive into your business. Together, we unpack your goals, challenges, and untapped opportunities — laying the foundation for a strategy that’s truly aligned.

Market Research & Insights

We investigate first-party and third-party data to uncover what’s working, what’s not, and where the market is headed. Explore industry insights, audience intelligence, and data-led direction.

Growth Strategy

Here, we build a smart path to scale. From commercialisation planning to regulatory pathways, distribution, and strategic partnerships — we connect the dots so your brand can expand with confidence.

We'll define and refine your ideal customer profile, craft a clear value proposition and compelling messaging that resonates. Develop a tailored growth marketing strategy aligned to your business goals and map out 6–12 months of high-impact marketing activity.

Execution

We will build a tactical execution plan — We can coach your team or lead the implementation. You choose the model that fits you best:
Done With You – Collaborative support, working alongside your team.
Done For You – Full-service delivery from our team of experts.

About Us

Experts in Growing Health & Wellness Brands.

Paddedfeet Marketing was born to help health and wellness businesses navigate the complex ecosystem and carve out a clear path to growth.

With a background spanning many years in senior marketing roles across health and technology, Karen brings a deep understanding of what it takes to succeed in today’s evolving health and wellness landscape.

Her passion for health and wellness runs deep—fueling her mission to help others build businesses that make a genuine impact on people’s lives.

At Paddedfeet, Karen and her team offer a unique, end-to-end growth partnership for health and wellness ventures. With extensive expertise in healthcare, marketing, sales, and commercialisation across both human and animal health markets globally, we work with you to unlock meaningful growth.

Whether you’re a start-up or a well-established Practice, Paddedfeet Marketing is here to guide you with clarity, heart, and purpose.

Launch and commercialise new products and services
Build trusted, high-performing brands
Develop go-to-market strategies
Drive international expansion
Grow patient/client engagement and revenue
Navigate complex healthcare systems and regulations

Expert Consulting Solutions

We offer expert consulting for strategic growth and operational excellence .

40+

years of sales & marketing experience

25+

Countries in which we've operated

25+

Industry experience

Projects Portfolios

Who we’ve helped.

PaddedFeet Marketing- With You Every Step of the Journey

Launch and grow a new Medical Practice

PaddedFeet Marketing partnered with the founders to launch a new medical and wellness practice, delivering strong brand awareness and 90% appointment bookings in the first month. Through strategic workshops, branding, website development, SEO, and local advertising, the practice gained instant traction and sustained visibility five years on.

Drive international growth and boost revenue

We helped VetDojo expand globally with a revamped website, targeted international campaigns, and a long-term SEO strategy. This data-driven approach led to 100% year-on-year revenue growth and a scalable, always-on marketing engine.

Repositioned and Relaunched MePACS

Launched and repositioned the MePACS Service for Peninsula Health, modernising the brand and creating a GTM strategy that included digital, advertising, and referral programs. Resulting in a significant increase in growth and stronger brand recognition in aged care and disability markets.

Drive growth Opportunities in healthcare

By leveraging PaddedFeet's extensive network and connections within the healthcare sector they helped identify strategic growth opportunities. This was then translated into actionable plans, team re-alignment and executed on with momentum.